Journal
Before you ring anyone, here is what actually makes visibility work cost what it costs, and why the cheapest option on Google is rarely the one that gets you found.
Search for help with your website and you'll see two very different price tags. Template builders are advertised from under £10 a month. One-off agency websites often start from a few hundred pounds. Both look like a straightforward answer to 'how much does this cost'. Neither tells you what you're actually paying for, or whether it solves the problem you have.
The honest answer is that fixing your visibility isn't one job with one price. It's a mix of things — some are a fixed piece of work, some are ongoing — and the total depends on how many services you offer, how many places you operate from, and how much of your current online presence is already working against you.
A template builder will get you a page online quickly. What it usually won't do is set up the structured data that helps search engines and AI assistants understand what you do and where you do it, connect properly to your Google Business Profile, or give you separate pages for each service and each location you cover — all things that affect whether you get named when someone nearby asks for help.
This is why a business can spend very little on a website and still be invisible to the tools people now use to find and choose a trade, a restaurant, a salon or a solicitor. The site exists. It just isn't built to be found.
Once you move past a template, cost is driven by scope, not by guesswork. The main variables are:
This is the piece most cheap options skip entirely. A website that's correct on the day it launches can drift out of date within months — a phone number changes, a new service is added, a competitor's directory listing overtakes yours, or Google changes how it displays local results. None of that fixes itself.
Ongoing maintenance is why 'a few hundred pounds for a website' and 'fixing your visibility' are not the same purchase. One is a build. The other is an ongoing job of keeping your business correctly described, correctly listed and correctly represented wherever people — and the AI tools they now use — go looking for you.
If you run one business from one location with a handful of services, the job is smaller than for a business covering several towns with a long service list. That's not evasive pricing — it's the same logic a builder uses when quoting for one bathroom versus a whole house.
The way to get an honest figure is to talk through what you actually offer and where you operate, so the cost reflects the real scope of the work rather than a generic package that either overcharges you for what you need or leaves gaps that keep you invisible.
No. A cheap or template website gets a page live, but it usually lacks the structured data, Google Business Profile setup and location-specific pages that help you get found and named by search engines and AI assistants. Visibility work covers those extra pieces, plus the ongoing maintenance a template builder doesn't include.
Each location you serve needs its own signals — its own page, its own listing details, its own local relevance — because search engines and assistants match customers to businesses based on where they are, not just what they do. A business covering three towns genuinely needs three times the local groundwork of one covering a single town.
Because reviews, listings and search behaviour change constantly, a site that was accurate and visible on launch day can quietly fall out of date within months. Ongoing maintenance keeps your business correctly represented as those things shift, which a one-off build can't do on its own.
Not a meaningful one, because the cost depends on how many services and locations you have and how much of your current setup already works. A short conversation about your specific business gets you a figure that actually reflects the job, rather than a generic package that may not fit.
Get in touch with Twin Native for a straightforward conversation about what fixing your visibility would actually involve, and what it would cost. Get in touch.